A Japanese prefecture government is attempting to educate the public about bear safety with a rock song filled with helpful tips.
The Iwate prefecture government responded to a spike in bear sightings in the northern region by commissioning a song from songwriter Kaoru Toudou, 61, and singer Yuuzen Taguchi, 69.
“So you think bear cubs are cute?” the song begins. “Discard that naive way of thinking! Nearby that cub is a parent bear, and it’ll suddenly attack you!”
The tune features bear safety tips including “never turn your back and run away,” and “trying to play dead doesn’t work.”
The prefecture government said the song will be played at roadside shopping centers and other strategic locations through the end of October.